Kian is a menswear designer who graduated from Hong Kong Polytechnic. I have always believed that life is simple, casual and lazy. Most people in the Genz era who live in the city are pushed to grow up and receive too much complicated information. I think only by finding your own laziness and comfort can you calm down and observe yourself and your life. Clothing is a carrier of comfort and a manifestation of lifestyle. Urban life is far more than black, white and gray. Rich colors are a reflection of everyone’s uniqueness, so my clothing brand will be lazy minimalism with rich colors.

“EU” is a fashion menswear brand born in Hong Kong. It is presented with its unique structure and unique interpretation of lazy comfort. It has unique thinking on the basic classic version, uses high-end and comfortable fabrics, and integrates fine tailoring. It is a brand that pursues high cost performance and high quality of life. We hope to create high-end and comfortable living clothing, add color to people’s lives, and reinterpret comfort and minimalism. It is a decision based on observing modern society and looking forward to the future.